Transmissions by Almostronaut Marleen
I don’t Believe in Competition
Some industries are cutthroat, but small business doesn’t have to be. I’m not saying competition doesn’t exist; I just don’t think it’s the whole story. I don't feel in competition...
Vehicle Wraps – Why Blend in if You Could Stand Out?
Traffic today is dominated by a limited palette of vehicle colors. Industry reports and automotive color trend analyses show that most cars on the road are white, gray, black, or...
The Walking Canvas
For the past few years, I’ve spent one day each summer wandering the Sooke Fine Arts Show in a blank white outfit, inviting visitors of all ages (anybody who can...
Writing About Yourself Is the Worst
I would know. I left my own agency website untouched for years, happily letting client projects take priority every single day. Because writing about somebody else? Easy. Praising another person’s...
The New European Accessibility Act – What Do I Need to Know?
The European Accessibility Act went into effect today. I am going to try and keep this information super, super snappy for you. What is it? It is an EU-wide directive...
Creative License in Marketing: How to Balance Rules and Whimsy
In marketing, we walk a strange tightrope. On one side are design rules, industry standards, and cultural expectations. On the other side is the urge to do something unexpected, funny,...
Websites – The Great Comeback
A fellow agency owner told me that a client of his said to him, “I don’t think websites matter much anymore. AI is taking over.” … and I have some...
Kunden-Spotlight: McNeills 50. Geburtstag
Alles Gute zum 50., McNeill! 🎈 Was schenkt man einer Marke zum 50. Geburtstag? Wenn es sich um einen beliebten deutschen Schulranzenhersteller mit einem Hund im Logo und einem wachsenden...
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