musings
Marketing, but With Consent
What even is marketing? One answer is: marketing is when you manipulate a person into buying a thing. It’s not wrong. Working in marketing full-time, I’ve really had to reconcile...
AI on Your Website: When to Use It, When to Avoid It, and the Ethics of It All
Artificial intelligence is everywhere right now, and it’s tempting to think it might be the shortcut you’ve been waiting for: quick logos, instant illustrations, endless streams of blog posts. But...
I don’t Believe in Competition
Some industries are cutthroat, but small business doesn’t have to be. I’m not saying competition doesn’t exist; I just don’t think it’s the whole story. I don't feel in competition...
Vehicle Wraps – Why Blend in if You Could Stand Out?
Traffic today is dominated by a limited palette of vehicle colors. Industry reports and automotive color trend analyses show that most cars on the road are white, gray, black, or...
Writing About Yourself Is the Worst
I would know. I left my own agency website untouched for years, happily letting client projects take priority every single day. Because writing about somebody else? Easy. Praising another person’s...
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We respectfully express our gratitude and appreciation to live and create on the unceded traditional territory of the T’Sou-ke First Nation - HÍSW̱KE - as well as the lands around the Mississippi (Bulbancha) River where Native peoples have lived since time immemorial. We strive to uphold our mutual values of storytelling and environmental stewardship.
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