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When is my website due for a redesign or rebuild?
Some people say that websites should be rebuilt every 3-5 years. I disagree! Older websites can be fine (especially if they were "built to last" and can be kept in...
What are you doing to get new clients?
When people ask how I get new clients, the honest answer is: I do mainly what suits me. I’m a people person, so good old-fashioned networking and referral relationships work...
AI, DIY, and the Care Plan
You know that moment when you think, “I’ll just update this myself”? This morning, my fellow web developers and myself had a conversation about clients who prefer to take on...
Pop-Ups Work… Pop-Ups Suck… Let’s Talk About It
We had another really interesting debate among web developers. If pop-ups are hated so much, how come they (as evidenced by statistics) work? If pop-ups work, then why (as evidenced...
Business Cards that Engage the Mind
Most of us have a pile of business cards gathering dust in a corner of the desk. We glance at them once, maybe twice, and eventually they end up in...
AI on Your Website: When to Use It, When to Avoid It, and the Ethics of It All
Artificial intelligence is everywhere right now, and it’s tempting to think it might be the shortcut you’ve been waiting for: quick logos, instant illustrations, endless streams of blog posts. But...
Marketing a Mental Health Practice in Canada – Without Testimonials
What do you do when one of the most common marketing tools - social proof, like google reviews - is completely off limits? For Canadian counsellors, this is reality. And...
Networking for Small Business Owners (Without the Ick Factor)
Small businesses don’t usually win on budget, but we can win on relationships. If you're not getting new clients from massive ad campaigns, where are they coming from? The answer...
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We respectfully express our gratitude and appreciation to live and create on the unceded traditional territory of the T’Sou-ke First Nation - HÍSW̱KE - as well as in Apple Valley, located on the traditional, ancestral, and contemporary lands of the Mdewakanton Dakota people, part of the Oceti Sakowin (Seven Council Fires) - Pidámaya, and along the length of the Mississippi River, where Indigenous peoples have lived and cared for these lands since time immemorial. We strive to uphold our mutual values of storytelling and environmental stewardship.
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