musings
AI and the Creative Process
On Wednesday, I attended the Pacific Northwest Creatives Summit in Victoria, as a panelist on a discussion titled "AI for Creatives: Smart Use, Real Risks, and What’s Next". Here's how...
On Niching Down (And Why We Didn’t) (…or Didn’t We?)
As we’re stepping into a new year, I’ve been doing a bit of looking back. 2025 was a year where our own brand quietly but firmly solidified. We overhauled the...
Pantone’s Color of the Year 2026: Cloud Dancer
Pantone has released its Color of the Year 2026. It’s a dove grey called Cloud Dancer. For background: Pantone’s Color of the Year is a trend forecast, part cultural snapshot,...
Can we talk about AI notetaker bots for a moment?
It's starting to happen more often that people are sending their AI notetaker bots to video meetings, but then don't show up in person. AI notetakers can be useful to,...
Marketing, but With Consent
What even is marketing? One answer is: marketing is when you manipulate a person into buying a thing. It’s not wrong. Working in marketing full-time, I’ve really had to reconcile...
AI on Your Website: When to Use It, When to Avoid It, and the Ethics of It All
Artificial intelligence is everywhere right now, and it’s tempting to think it might be the shortcut you’ve been waiting for: quick logos, instant illustrations, endless streams of blog posts. But...
I don’t Believe in Competition
Some industries are cutthroat, but small business doesn’t have to be. I’m not saying competition doesn’t exist; I just don’t think it’s the whole story. I don't feel in competition...
Vehicle Wraps – Why Blend in if You Could Stand Out?
Traffic has never looked more boring. The roads, right now, are dominated by a limited palette of vehicle colors: most cars white, gray, black, or silver... far fewer colorful options...
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We respectfully express our gratitude and appreciation to live and create on the unceded traditional territory of the T’Sou-ke First Nation - HÍSW̱KE - as well as in Apple Valley, located on the traditional, ancestral, and contemporary lands of the Mdewakanton Dakota people, part of the Oceti Sakowin (Seven Council Fires) - Pidámaya, and along the length of the Mississippi River, where Indigenous peoples have lived and cared for these lands since time immemorial. We strive to uphold our mutual values of storytelling and environmental stewardship.
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