Almostronaut Updates
Updates, thoughts on the ever-changing world of marketing and websites, and other transmissions from your Almostronaut Crew.
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AI on Your Website: When to Use It, When to Avoid It, and the Ethics of It All
Artificial intelligence is everywhere right now, and it’s tempting to think it might be the shortcut you’ve been waiting for: quick logos, instant illustrations, endless streams of blog posts. But...
Marketing a Mental Health Practice in Canada – Without Testimonials
What do you do when one of the most common marketing tools - social proof, like google reviews - is completely off limits? For Canadian counsellors, this is reality. And...
Networking for Small Business Owners (Without the Ick Factor)
Small businesses don’t usually win on budget, but we can win on relationships. If you're not getting new clients from massive ad campaigns, where are they coming from? The answer...
With Great Power Comes Great Responsibility
Almostronaut Creative is a very small light in the business world, but business has been kind to us as we've grown into a sustainable, stable agency. With great gratitude, we...
Building “to code”
Here's a meme that circulated in the web agency space recently. I’ve experienced this often... someone asks me for a website quote, and when I follow up later, they say:...
I don’t Believe in Competition
Some industries are cutthroat, but small business doesn’t have to be. I’m not saying competition doesn’t exist; I just don’t think it’s the whole story. I don't feel in competition...
Vehicle Wraps – Why Blend in if You Could Stand Out?
Traffic has never looked more boring. The roads, right now, are dominated by a limited palette of vehicle colors: most cars white, gray, black, or silver... far fewer colorful options...
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