Almostronaut Updates

Updates, thoughts on the ever-changing world of marketing and websites, and other transmissions from your Almostronaut Crew.

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Building “to code”

Here's a meme that circulated in the web agency space recently. I’ve experienced this often... someone asks me for a website quote, and when I follow up later, they say:...
Almostronaut Marleen looking up thoughtfully, her head surrounded by a drawn astronaut helmet, with white thought bubbles above her on a dark background.

I don’t Believe in Competition

Some industries are cutthroat, but small business doesn’t have to be. I’m not saying competition doesn’t exist; I just don’t think it’s the whole story. I don't feel in competition...
A white and blue plumbing van with a cartoon bear holding a wrench, water spraying from pipes, and contact info.

Vehicle Wraps – Why Blend in if You Could Stand Out?

Traffic has never looked more boring. The roads, right now, are dominated by a limited palette of vehicle colors: most cars white, gray, black, or silver... far fewer colorful options...
Marleen at the Sooke Fine Arts Show in 2025. Two girls are drawing art on her wedding dress.

The Walking Canvas

For the past few years, I’ve spent one day each summer wandering the Sooke Fine Arts Show in a blank white outfit, inviting visitors of all ages (anybody who can...
Almostronaut Marleen looking up thoughtfully, her head surrounded by a drawn astronaut helmet, with white thought bubbles above her on a dark background.

Writing About Yourself Is the Worst

I would know. I left my own agency website untouched for years, happily letting client projects take priority every single day. Because writing about somebody else? Easy. Praising another person’s...
Two large, orange and yellow gradient circles resembling planets are set against a dark background with small white dots representing distant stars.

The New European Accessibility Act – What Do I Need to Know?

The European Accessibility Act went into effect today. I am going to try and keep this information super, super snappy for you.  What is it? It is an EU-wide directive...
A card labeled "Artistic License" jokingly granting creative license for imaginative acts.

Creative License in Marketing: How to Balance Rules and Whimsy

In marketing, we walk a strange tightrope. On one side are design rules, industry standards, and cultural expectations. On the other side is the urge to do something unexpected, funny,...
Almostronaut Marleen looking up thoughtfully, her head surrounded by a drawn astronaut helmet, with white thought bubbles above her on a dark background.

Websites – The Great Comeback

A fellow agency owner told me that a client of his said to him, “I don’t think websites matter much anymore. AI is taking over.” … and I have some...
A birthday card and sticker sheets featuring custom illustrations for McNeill's birthday.

Client Spotlight: McNeill’s 50th Birthday

Happy 50th, McNeill! 🎈 What do you give a brand that’s turning 50? If they’re a beloved German school bag company with a dog in their logo and a growing...

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We respectfully express our gratitude and appreciation to live and create on the unceded traditional territory of the T’Sou-ke First Nation - HÍSW̱KE - as well as in Apple Valley, located on the traditional, ancestral, and contemporary lands of the Mdewakanton Dakota people, part of the Oceti Sakowin (Seven Council Fires) - Pidámaya, and along the length of the Mississippi River, where Indigenous peoples have lived and cared for these lands since time immemorial. We strive to uphold our mutual values of storytelling and environmental stewardship.

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