Almostronaut Updates

Updates, thoughts on the ever-changing world of marketing and websites, and other transmissions from your Almostronaut Crew.

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Almostronaut Marleen looking up thoughtfully, her head surrounded by a drawn astronaut helmet, with white thought bubbles above her on a dark background.

AI, DIY, and the Care Plan

You know that moment when you think, “I’ll just update this myself”? This morning, my fellow web developers and myself had a conversation about clients who prefer to take on...
Almostronaut Marleen looking up thoughtfully, her head surrounded by a drawn astronaut helmet, with white thought bubbles above her on a dark background.

Pop-Ups Work… Pop-Ups Suck… Let’s Talk About It

We had another really interesting debate among web developers. If pop-ups are hated so much, how come they (as evidenced by statistics) work? If pop-ups work, then why (as evidenced...
Polaroid-style images of colorful business cards with text and checklists are set against a starry background.

Business Cards that Engage the Mind

Most of us have a pile of business cards gathering dust in a corner of the desk. We glance at them once, maybe twice, and eventually they end up in...
5ds

Client Spotlight: 5th Dimension Security

In 2020, we met 5DS, an ambitious Australian start-up with a big vision: to change the way organizations validate high-stakes digital actions. They created a real-time internal Authorization Service that...
Almostronaut Marleen looking up thoughtfully, her head surrounded by a drawn astronaut helmet, with white thought bubbles above her on a dark background.

Marketing, but With Consent

What even is marketing? One answer is: marketing is when you manipulate a person into buying a thing. It’s not wrong. Working in marketing full-time, I’ve really had to reconcile...
Almostronaut Marleen in a silver jacket is overlaid with a white sketched astronaut helmet. Next to her, the Website Planet logo shines with its ringed planet icon on a dark starry background.

Website Planet: Turning Marketing into an Adventure with Almostronaut Creative

We had the pleasure of being interviewed by Website Planet. An easy yes for us, since they’re also a space-centered brand - and with a very cute logo! Website Planet...
Two large, orange and yellow gradient circles resembling planets are set against a dark background with small white dots representing distant stars.

AI on Your Website: When to Use It, When to Avoid It, and the Ethics of It All

Artificial intelligence is everywhere right now, and it’s tempting to think it might be the shortcut you’ve been waiting for: quick logos, instant illustrations, endless streams of blog posts. But...
mentalhealth

Marketing a Mental Health Practice in Canada – Without Testimonials

What do you do when one of the most common marketing tools - social proof, like google reviews - is completely off limits? For Canadian counsellors, this is reality. And...
Almostronaut Marleen looking up thoughtfully, her head surrounded by a drawn astronaut helmet, with white thought bubbles above her on a dark background.

Networking for Small Business Owners (Without the Ick Factor)

Small businesses don’t usually win on budget, but we can win on relationships. If you're not getting new clients from massive ad campaigns, where are they coming from? The answer...

Almostronaut Creative

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We respectfully express our gratitude and appreciation to live and create on the unceded traditional territory of the T’Sou-ke First Nation - HÍSW̱KE - as well as the lands around the Mississippi (Bulbancha) River where Native peoples have lived since time immemorial. We strive to uphold our mutual values of storytelling and environmental stewardship.

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